Los Angeles born guitarist Nita Strauss has become a force to be reckoned with in the music world, dazzling audiences across the US, UK, Europe, South America, Asia, Australia and Africa. Fans may recognize Nita as Demi Lovato’s new axewoman, Alice Cooper’s touring guitarist of the past 8 years, the official guitarist of the Los Angeles Rams NFL team, and her successful career as a solo artist.
Nita’s skill, exuberant stage presence and love for all things about her instrument have earned her a stellar reputation in the music industry and endorsements including Ibanez Guitars, Marshall Amplification, DiMarzio pickups, Monster Energy and more. Her consistent schedule has shown her to play in front of over a million audience members per year consistently for the past several touring years.
Nita has been featured on the covers of worldwide print magazines including Guitar World and Guitar Player, and on dozens of albums, trailers, and soundtracks, including Heroes Of The Storm (Blizzard) and Grammy-nominated Metal Gear Rising: Revengeance (Konami/ Platinum Games). She was also previously the author of the monthly Guitar World column “Like A Hurricane”. She also is one of the most sought after clinicians in the rock world and has done extensive clinic tours and speaking engagements in 17 countries across multiple continents.
She was the first female to have a signature guitar through Ibanez guitars, the Ibanez JIVA, which has now grown to three signature models available worldwide and become one of the highest selling signature guitars in the industry, along with her signature pickups, the DiMarzio Pandemoniums.
A life long Los Angeles sports fan, Nita first performed at a Los Angeles Rams games in 2018 when the team moved back to LA. In 2020, she became the official in-house guitarist for the team when they moved to SoFi stadium, and played at all the home games for the 2020 and Super Bowl winning 2021 season, and received a Super Bowl ring along with the members of the team and staff.
She was in the same role with the LA KISS, the arena football team owned by Paul Stanley and Gene Simmons of KISS.
Nita has performed at multiple events with WWE, including Wrestlemania, NXT Takeover and WWE Evolution, the first all female Pay Per View in the company’s history. She also played the National Anthem to kick off the NASCAR WISE Power 400 in February of 2022.
Nita’s debut instrumental record Controlled Chaos made a huge impact on the Billboard charts at #1 Top New Artist, #3 Label Independent, #4 Top Hard Music, #8 Top Rock, #8 Top Internet, #20 Top albums, and #7 on the iTunes Rock chart. Her Spotify streams total over 11 million, and YouTube views over 4 million.
Her 2021 single, “Dead Inside” featuring David Draiman of Disturbed, became the first song by a female solo artist to go to #1 at rock radio, and held that top spot for three weeks in a row. The upcoming album’s third single release, “The Wolf You Feed”, featured Alissa White-Gluz of Arch Enemy. The music video gained over 2 million views in less than two weeks and continues to climb.
Diamante knows what it means to truly shine. With iridescent sapphire hair, a show-stopping voice, runway-ready fashion swagger, and an empowering message, the Boston-raised and Los Angeles-based Mexican-Italian-American siren brings a new (and blue) fire to rock and alternative music.
Diamante spent her teenage years cutting her teeth at local gigs on the Sunset Strip to become the powerhouse performer she is today. A disciple of both P!nk and Guns N' Roses who doesn’t fall into rockstar excess or even sport tattoos, she devoted every waking minute to honing a signature “hard rock sound with a modern alternative edge.”
After extensive touring with bands like Breaking Benjamin, Three Days Grace, and Shinedown… Diamante is in full force shining brighter than ever before. In 2019, Diamante teamed up as an independent artist with Howard Benson and Neil Sanderson to make her sophomore album, American Dream. Diamante capitalized on her newfound ultimate creative freedom and independence by being her own CEO throughout every facet of the album process. On working with Benson and Sanderson, Diamante praises that they were instrumental in “bringing my stories to life and pushing me to embrace my vulnerabilities”. American Dream shows exponential growth, proving now more than ever that Diamante’s fearlessness to bear her soul in her music is what truly sets her apart.